Practical guidance in green mobility projects
Transverse Mobility is a cross-border Danish-Swedish Interreg project that has operated both across national borders and across the border between countryside and city. In the project, more than 15 partners have explored how we can all change our transport habits. Is it possible to change how people think when they travel to work, how they get to shopping and leisure activities, and how they pick up and drop off their children? And what will be required of private and public actors to bring about the changes that lead to more sustainable transport?
During the closing conference, the experiences of the project were presented through “Mobility in Everyday Life”, an encyclopedia in which nine completed cases have been turned into concrete concepts, where other actors are given a great opportunity to benefit from the experiences gained during the project.
- We do not only want to tell you about the cases we have made, but also to make the material more general, says Signe Froekiaer Schou, Street 21. Through this we can show what are good experiences that we should take forward, but also what experiences we have about things that do not need to be done again.
- It is important to visualize the result so that it is really visible, continues Anders Bengtsson, Lund Municipality. We have done something for real and we want it to be able to lead to something else that is real in a future system of solutions that create a whole.
Thus, during the course of the project, nine local cases have been carried out. In these, Danish and Swedish municipalities regions, transport operators, knowledge institutions and companies have participated. In addition, residents have been involved in various ways, for example in digital focus groups, village associations and test pilots. Here are some examples:
* Families in the Danish town of Nivå have been helped by a mobility adviser to see how green transport can help improve their finances. After that, they have had the opportunity to try new forms of mobility, such as e-bike or e-bike loans, car-sharing and discounted public transport.
* In Roskilde Municipality, they have tried to create new green habits in young people between 16 and 20 years old through a gamification campaign and access to bicycles, information and increased opportunities for carpooling.
* The municipality of Lund tested how to get more sustainable trips in Genarp. In Genarp, car use is high compared to the city of Lund, and one wish was to be able to offer more sustainable means of transport in smaller urban areas. There they worked with focus groups, dialogue meetings and, among other things, a stop for carpooling and a carpooling day.
* In the municipalities of Sjöbo and Tomelilla, the residents of Living Labs were involved in finding concrete and useful solutions for sustainable travel in the countryside, for example by arranging car pools and through private car sharing via apps. The project also tested the deployment of electric scooters in cities without a city bus network.
The concepts developed within Mobility on the Cross, which can be read more about in the project's encyclopedia, are as follows:
Guide to establishing car pools in smaller resorts
Rural Free Bus Guide
Guide for a gamified mobility campaign in secondary schools
Guide for Mobility-Living Labs in Smaller Cities
Mobility Advice Guide and Mobility Packages
Guide for action on carpooling at the start of studies in upper secondary education
Guide for Lending E-Bikes in Villages and Villages
Guide for carpooling campaigns at your workplace
Tools: Digital focus groups on mobility issues.
Take part Mobility in everyday life — An encyclopedia of cases and concepts for municipalities and others with an interest in promoting sustainable everyday transport.
In the picture: Signe Froekiaer Schou, Anders Bengtsson and Signe Poulsen.