Thumbs up for new customer survey
Many surveys of customer satisfaction after store visits are done using button presses or surveys - but in Veberöd we are testing something new. It is Smart Villages that wants to try new areas of application for image sensors. Fred Juhlin on Axis Communications has developed an AI model that can be read by the information directly in the camera, which in Veberöd lacks network connection and recording and acts as an advanced sensor.
- Axis cameras have the ability to run custom AI models for different types of object detection, says Fred Juhlin. As part of my work to understand the technology and be able to support clients and partners with similar cases, I experiment with public datasets (a large number of images that someone compiled). These datasets can be used to train an AI model that can then be run in the camera. One of the datasets that I experimented with can detect different gestures. The purpose of testing this in really is to see how well this type of detection works as well as to see how it works to send counter values through LoRaWAN.
Customers participate anonymously because the image sensor neither takes pictures nor records video. The built-in AI detects only the thumb and counts statistics. The technology follows Privacy Protection Authority guidelines. The number of thumbs is transmitted via the network in Veberöd and the result is displayed per day. Here you can see the statistics.
- There are already physical applications of customer satisfaction measurements in pillars and this can be seen as a further development, says Marcus Theander, Coop in Veberöd. It will be interesting to see if our clients use this opportunity and if we can obtain statistics in this way. We also send out customer satisfaction surveys by mail to our customers, so we also have an opportunity to compare with this new survey.
For Coop in Veberöd, it is of course a practical way to see if customers are satisfied, but it is also a good help for Smart Villages, which has established Veberöd as a test bed for smart solutions.
- The size of the village of Veberöd makes it interesting as a test site, says Jan Malmgren, Smart Villages. The village is so small that we can be quick but still large enough for an entire community to be surveyed. You can see a small community as the smallest building block when you're going to build a smart city, and when the system works in a small place, you can scale it up. In the event of a change in a society, it is a great advantage to be a place where you know each other. In Veberöd people are interested in what we do and we benefit from their opinions. It is also valuable to bring in criticism so that we can learn what fears exist.
In connection with the customer satisfaction measurement, it is also examined what Veberödsborna think about the way to capture customer satisfaction. Next to the image sensor is a QR code that provides the possibility of a citizen dialogue.
Further along Sjöbovägen in Veberöd, a traffic survey is carried out with a similar image sensor, but at that location it is instead equipped with AI that can determine how many vehicles are passing and what speed they are keeping. Both of these image sensors transmit data through the LoRa network. LoRa technology is a good choice because it carries over data, but not images. The technology itself guarantees that no data that could infringe privacy will be transmitted.
- It is not the data itself that is interesting for Future by Lund, but we want to investigate what the image sensor can be used for using different AI models. It is also interesting to see what emerges from the citizens' dialogue. The answers we receive prepare us for what we can do in other contexts,” says Anders Trana at Future by Lund.
Axis Communication, Smart Villages, Coop in Veberöd and Future by Lund cooperate in the project.
