Fashioning AI: human and nonhuman designs is a project in collaboration between the Department of Fashion Science, Campus Helsingborg, where the work will also be located, as well as Cultural Sciences and Industrial Design at Lund University The aim is to establish a research theme on the sociotechnical and cultural aspects of AI and fashion by establishing an interdisciplinary network that will serve as a basis for further research applications, and secondly conducting a pilot study on how AI is changing the design and consumption of fashion by creating new relationships between humans and machines.

The researchers want to go deeper than the technical and economic issues to understand the human, aesthetic and cultural aspects of AI in fashion. Combining design ethnography, co-design methods, and theories such as actor-network theory, they investigate:

• How AI is changing design processes and what it means for human creativity.

• How the role of the consumer changes as AI tools make them co-creators.

• What new items - from digital garments to AI-generated fashion shows - are impacting the dynamics of the industry.

• What norms, ideals and aesthetic values characterize AI-generated fashion.

The ambition is not only to understand these changes, but also to challenge and reshape the research issues in fashion and AI and contribute to a more sustainable, creative and inclusive future for design and consumption.

Project: Fashioning AI

Cast: Lund University/Campus Helsingborg by Magdalena Petersson McIntyre (project manager), Gabriella Nilsson, Department of Cultural Sciences and Despina Christoforidou at Industrial Design

Financing: SEK 2 million

Financier: Lund University

Project Time: January 2025- autumn 2027

‍